About Dev Basu

Dev Basu has been an avid internet marketer and consultant since 2004. He is well versed in site monetization and revenue streams, and how they differ from traditional revenue acquisition routes. Dev is uniquely acquainted with the user decision process with regard to web 2.0 and web 1.0 applications. As the web strategy lead for Microsoft Canada’s OEM System Builder Team,he has increased usability and traffic organically and by aggressive (low cost) marketing techniques to garner a worldwide Top 3 rank for the Canadian subsidiary. Dev strives to utilize his knowledge of online user psychology in addition to technical knowhow to create a brand new user experience for site subscribers.

A serial entrepreneur to the core, Dev is currently involved in writing a killer affiliate marketing e-book focusing on special viral and guerrilla marketing techniques. This blog is his work of passion, in an endeavor to provide quality and compelling content to all prospective internet marketers. In his spare time, which he doesn’t get much of because he’s always running around, he loves spending time with his girlfriend, being a complete tech geek, and traveling on a very tight budget. On most day’s he’s a decent looking fella, as you can see to your left. When he’s not taking pictures of himself, Dev is usually delving deep into one of these topics. He sincerely hopes you enjoy his blog out of the many millions out there.

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