Affiliate Marketing Review: UKOffer

October 7, 2007

Savvy affiliate marketers are preparing the holiday rush that will ensue come late November and December. UKOffer run by Kieron Donahue is focused around provided discount codes, vouchers and deals for various products from the United Kingdom. Since I last visited the site, UKOffer has undergone a major redesign and currently operates on Wordpress.

Kieron is an A-list affiliate marketer pulling in as much as $140,000 in profits during the 2006 Holiday Season. UKOffer is one of many sites that he runs, with traffic generated through Search Engine Marketing via Google Adwords to the tune of $300,000 per month!

Why Does UKOffer Work?

UKOffer provides Kieron with a decent amount of revenue because all the ‘offers’ are in fact affiliate links that earn Kieron a commission on each sale. While this business model is no different than what other affiliate marketers follow, UKOffer succeeds by providing a formidable value proposition to geo-targeted visitors that drop by. Let me explain how this works:

Visitors who drop by UKOffer do not see the inclusion of the deals as being spammy or over-advertised. Many of the listings provide actual value to UK residents by providing voucher codes and coupons on everyday services or sample products, that the consumer would otherwise have been unaware of. Kieron capitalizes on this gap on the market and hence earns a fat check at the end of the month every time!

Blogger Takeaways: The best conversion rates can be achieved when you are providing an irresistible value proposition, that meets an unmet need. i.e Give your target market what they want, when they want it

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