5 Ways To Crack Your Competition’s Secrets
July 13, 2007
The first step in conquering your niche market is figuring out what your competition is already doing to succeed. In a world where you live and die by the traffic you bring in, it’s imperative to know what your competition is up to. Here are 5 invaluable tools to figure out how many visitors your competition is getting and what advertising strategies they are using to do so.
- Alexa
Alexa is a great service to use to figure out a site’s growth in terms of user visits. I use it to analyze traffic on similar blogs that are just starting up. It helps me figure out differences in blog promotion or strategy, and helps me tweak my design and SEO. Alexa rankings can be notoriously overstated so don’t make this your primary resource of information.
- Compete
Compete can give provides basic metrics and has a nifty site comparison tool.This is extremely useful for keeping track of websites in similar niches.
- SpyFu
SpyFu is the tool to use when buying PPC ads such as Google Adwords. It will include metrics such as keyword cost per click, cost per day and the competition (bids) on the keyword you are looking for. It comes in handy because it also shows what the competition is bidding for!
- URL Trends
Find graphs on PR (PageRank) and number of incoming links using URLTrends. It combines Technorati functionality with Google PageRank check
- Quantcast
If you are trying to analyze a site which gets a large amount traffic - This would be the tool to use. Quantcast breaks down the user base by demographic and has details of what kind of users visit the site.
Use these killer tools to tweak your promotional tactics and drive hoardes of traffic to your site.
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Posted in Traffic Generation
A Toronto Based Serial Entrepreneur and Internet Marketer
November 14th, 2007 at 10:01 pm
You can also use KeywordSpy - This will give you an opportunity to immediately track down your competitors and gather keywords for the promotional campaign of your online business. It offers Free trials.
KeywordSpy is keyword research technology where you can also earn and even surpass what your competitors are making with Google Adwords and Overture. KeywordSpy gives you the key to their success: a good ad-campaign with the right keywords.
It also has a ClickBank Affiliates Search Engine where you can see the actual market landscape at ClickBank.
December 30th, 2007 at 12:52 am
This web site lets you analyze historical performance of every product sold on ClickBank so it’s easier to choose a good one to promote.
December 30th, 2007 at 11:20 am
I have heard of the others, but spyfu looks interesting.